Human Experience Lab
- User-centered research + design
Human Experience Lab | Brand Identity - Human Experience Lab helps advance user experiences that fit the way people perceive, think, learn and feel. The Human Experience Lab symbol denote the intersection of the human mind, body, space and the relevant stimuli that forms at these crossroads within a given moment in time. The identity system presents Human Experience Lab as a leader and facilitator of advanced human potential through the ongoing exploration of individual devices, work-processes; tech-enabled ecosystems or complex made-environments and their impact on the overall human experience.
DONATELLI created the organizational identity, visual language, business papers and consulted on messaging development. 
D E S C R I P T I O N
Brand Identity
D I S C I P L I N E S
Branding, Creative Direction, Design
D A T E
2011
W O R K S
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Belding Awards
The Beldings were created to recognize the best advertising creative in Southern California.
2011
Design, Creative Direction, Art Direction
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Hoyt Arboretum
Hoyt Arboretum Brand Identity
2010
Branding, Creative Direction, Design
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Blue Monkey Theater Co.
Blue Monkey Theater Company Brand Identity
2010
Branding, Creative Direction, Design
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ideabox
Sales material in support of event
2011
Art Direction, Creative Direction, Design
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Microsoft | Business IQ
Microsoft Business Intelligence (BI) product consist of applications and technologies for gathering, storing, analyzing and providing access to proprietary data — helping enterprise and mid-market users make better business decisions.
2011
Design, Creative Direction
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Kodak Dental Systems
Kodak is developing information and imaging systems for dental professionalsso they can better focus on what they do best: caring for their patients.
2011
Creative Direction, Branding, Design
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Creative Company
Brand Identity
2011
Branding, Creative Direction, Design
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Forest Grove Lumber
Forest Grove Lumber | Brand Identity
2011
Branding, Creative Direction, Design
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NFL Properties
NFL Properties On Field Apparel | In-Store Destination
2011
Creative Direction, Design, Art Direction
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ZRT Laboratory
Brand Identity
2011
Branding, Creative Direction, Design
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Fly Salem
Fly Salem | Campaign Identity
2011
Creative Direction, Branding, Design
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Identity | Vol. 1
Various marks, logos, logotypes and wordmarks.
2011
Branding, Creative Direction, Design
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All Conditions Gear | Holiday
Seasonal holiday refresh in-store destination at Champs retail stores
2011
Creative Direction, Design, Art Direction
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All Conditions Gear | Summer
Seasonal holiday refresh in-store destination at Champs retail stores
2011
Design, Creative Direction, Art Direction
